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J.C. Penney Refuses to Fire Ellen DeGeneres

Turns aside complaints from anti-gay hate group which demanded her ousterBy James R. Hood of ConsumerAffairsFebruary 4, 2012J.C. Penney has refused to fire Ellen DeGeneres as its spokesperson, turning...

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J.C. Penney Customers Just Don't Get the Changes

Sales fall as customers puzzle over new pricing policyBy Mark Huffman of ConsumerAffairsApril 2, 2012The financial media is focusing new attention on the changes at retailer J.C. Penney, pointing out...

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J.C. Penney Suffers $163 Million First Quarter Loss

Apparently hasn't won over old customers with changesBy Mark Huffman of ConsumerAffairsMay 16, 2012Change doesn't appear to be going over very well at J.C. Penney. The nation's fourth-largest retailer...

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J.C. Penney Utters Four-Letter Word

Company going back to calling price reductions 'sales'By Mark Huffman of ConsumerAffairsJune 6, 2012There, they said it. “Sale.”When J.C. Penney began 2012 with a new strategy, CEO Ron Johnson vowed...

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J.C. Penney Shuffles Executive Suite Amid Plunging Sales

President is ousted in shake-up over marketing planBy Mark Huffman of ConsumerAffairsJune 20, 2012More changes are coming to J.C. Penney's, the department store chain that began the year proudly...

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J.C. Penney Sinks Deeper Into the Red

But company CEO vows to stay the courseBy Mark Huffman of ConsumerAffairsAugust 10, 2012At the beginning of 2012 retailer J.C. Penney, under the new leadership of CEO Ron Johnson, embarked on a number...

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JC Penney's 'Turnaround' Fails to Impress

Company continues to alienate old customers without drawing new onesBy Mark Huffman of ConsumerAffairsNovember 9, 2012Since taking over as CEO at JC Penney, Ron Johnson has made it his stated goal to...

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J.C. Penney: dead man walking?

Many of the retailer's old customers say "I told you so"By Mark Huffman of ConsumerAffairsMarch 1, 2013It came as something of a shock this week when J.C. Penney reported fourth quarter earnings that...

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Can Joe Fresh save J.C. Penney?

It's the struggling retailer's latest attempt to reinvent itselfBy James R. Hood of ConsumerAffairsMarch 15, 2013Can a popular Canadian named Joe Fresh save a tired old American named J. C. Penney?...

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Higher prices at JC Penney means lower prices at jcp

If you raise prices and then lower them, that should make everybody happy, right?By Robert Passikoff of ConsumerAffairsMarch 27, 2013Dr. Robert PassikoffThere’'s a wonderful Yiddish reflection -- "The...

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J.C. Penney ousts CEO, brings back his predecessor

New strategy successfully chased away old customers but didn't attract new onesBy James R. Hood of ConsumerAffairsApril 9, 2013Well, it seemed like a good idea at the time. J.C. Penney was a respected...

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Analysis: J.C. Penney finally cuts its losses

The brand had low customer engagement to start with now it's even worseBy Robert Passikoff of ConsumerAffairsApril 9, 2013Robert PassikoffIn 2000 the average tenure of a CEO was 10 years. In 2008 it...

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Forget jcp -- JCPenney is back

Troubled chain dumps the last vestige of its disastrous makeover -- its "jcp" logoBy James R. Hood of ConsumerAffairsMay 1, 2013You've got to give JCPenney credit -- it isn't afraid to try new things....

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JC Penney sued on behalf of investors

But while investors may be unhappy, consumer complaints have died downBy Mark Huffman of ConsumerAffairsOctober 14, 2013A San Diego law firm has filed a class action suit against J.C. Penney, accusing...

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Once considered retail roadkill, J.C. Penney rises from the ashes

Latest earnings report suggests "back to the future" strategy has workedBy Mark Huffman of ConsumerAffairsFebruary 26, 2016J.C. Penney, a retailer once left for dead, is turning heads on Wall Street,...

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JC Penney will soon begin selling appliances

The company hopes to breathe new life into business by incorporating more home productsBy Sarah D. Young of ConsumerAffairsMay 10, 2016JC Penney has been struggling as of late. Fresh on the heels of...

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J.C. Penney to close more stores due to poor performance

The retailer is looking to its new CEO to turn things around for the companyBy Sarah D. Young of ConsumerAffairsFebruary 28, 2019J.C. Penney announced Thursday that it plans to shutter 24 stores this...

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J.C. Penney announces partnership with secondhand retailer ThredUp

As part of its effort to boost sales and foot traffic, J.C. Penney will add ThredUp shops to some of its storesBy Sarah D. Young of ConsumerAffairsAugust 16, 2019J.C. Penney, which has been forced to...

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Mall owners step in to purchase bankrupt JCPenney

The deal would reportedly keep 650 stores open and save 70,000 jobsBy Mark Huffman of ConsumerAffairsSeptember 10, 2020Two major shopping mall owners, likely alarmed at the possible liquidation of...

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J.C. Penney closing 130 or so stores but says it will remain competitive

The company says its brick-and-mortar base makes it more competitive onlineBy James R. Hood of ConsumerAffairsFebruary 24, 2017J.C. Penney reported its first annual profit since 2010 today but in the...

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J.C. Penney lists 138 stores it will close this spring

The company says the closings will let it concentrate on more profitable locationsBy Truman Lewis of ConsumerAffairsMarch 17, 2017J.C. Penney said last month that it would close about 130 stores as it...

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hhgregg fails to find buyer, begins liquidating

It's the latest big retailer to succumb to the retail tsunamiBy James R. Hood of ConsumerAffairsApril 10, 2017You could think of modern retailing as a lifeboat that is taking on water. Every now and...

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J.C. Penney to stop selling home appliances

The move is part of a larger home department reorganizationBy Sarah D. Young of ConsumerAffairsFebruary 6, 2019J.C. Penney announced in a blog post on Wednesday that it will stop selling major...

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J.C. Penney files for bankruptcy due to COVID-19

The retailer will close some of its stores while it attempts to stay in businessBy Sarah D. Young of ConsumerAffairsMay 18, 2020J.C. Penney announced on Friday that it filed for Chapter 11 bankruptcy...

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Bankrupt JCPenney will reportedly merge with Belks

A published report says Belks owner has submitted the highest bidBy Mark Huffman of ConsumerAffairsJuly 28, 2020JCPenney, one of the U.S. retailers thrown into bankruptcy by the coronavirus (COVID-19),...

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