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J.C. Penney Revamping Prices, Promising Monthly Sales Events
James Cash Penney's company gets a new look, new logo, new sales strategyBy James R. Hood of ConsumerAffairsJanuary 25, 2012J. C. Penney -- or, as it now wishes to be called, jcpenney -- is...
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J.C. Penney TV Ad Draws Strong Reactions
Female consumers find screaming women irritating, annoying and disturbingBy Mark Huffman of ConsumerAffairsJanuary 30, 2012J.C. Penney's new TV advertising campaign, heralding its new discount pricing...
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J.C. Penney Refuses to Fire Ellen DeGeneres
Turns aside complaints from anti-gay hate group which demanded her ousterBy James R. Hood of ConsumerAffairsFebruary 4, 2012J.C. Penney has refused to fire Ellen DeGeneres as its spokesperson, turning...
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J.C. Penney Customers Just Don't Get the Changes
Sales fall as customers puzzle over new pricing policyBy Mark Huffman of ConsumerAffairsApril 2, 2012The financial media is focusing new attention on the changes at retailer J.C. Penney, pointing out...
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J.C. Penney Suffers $163 Million First Quarter Loss
Apparently hasn't won over old customers with changesBy Mark Huffman of ConsumerAffairsMay 16, 2012Change doesn't appear to be going over very well at J.C. Penney. The nation's fourth-largest retailer...
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J.C. Penney Utters Four-Letter Word
Company going back to calling price reductions 'sales'By Mark Huffman of ConsumerAffairsJune 6, 2012There, they said it. “Sale.”When J.C. Penney began 2012 with a new strategy, CEO Ron Johnson vowed...
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J.C. Penney Shuffles Executive Suite Amid Plunging Sales
President is ousted in shake-up over marketing planBy Mark Huffman of ConsumerAffairsJune 20, 2012More changes are coming to J.C. Penney's, the department store chain that began the year proudly...
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J.C. Penney Sinks Deeper Into the Red
But company CEO vows to stay the courseBy Mark Huffman of ConsumerAffairsAugust 10, 2012At the beginning of 2012 retailer J.C. Penney, under the new leadership of CEO Ron Johnson, embarked on a number...
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JC Penney's 'Turnaround' Fails to Impress
Company continues to alienate old customers without drawing new onesBy Mark Huffman of ConsumerAffairsNovember 9, 2012Since taking over as CEO at JC Penney, Ron Johnson has made it his stated goal to...
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J.C. Penney: dead man walking?
Many of the retailer's old customers say "I told you so"By Mark Huffman of ConsumerAffairsMarch 1, 2013It came as something of a shock this week when J.C. Penney reported fourth quarter earnings that...
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Can Joe Fresh save J.C. Penney?
It's the struggling retailer's latest attempt to reinvent itselfBy James R. Hood of ConsumerAffairsMarch 15, 2013Can a popular Canadian named Joe Fresh save a tired old American named J. C. Penney?...
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Higher prices at JC Penney means lower prices at jcp
If you raise prices and then lower them, that should make everybody happy, right?By Robert Passikoff of ConsumerAffairsMarch 27, 2013Dr. Robert PassikoffThere's a wonderful Yiddish reflection -- "The...
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J.C. Penney ousts CEO, brings back his predecessor
New strategy successfully chased away old customers but didn't attract new onesBy James R. Hood of ConsumerAffairsApril 9, 2013Well, it seemed like a good idea at the time. J.C. Penney was a respected...
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Analysis: J.C. Penney finally cuts its losses
The brand had low customer engagement to start with now it's even worseBy Robert Passikoff of ConsumerAffairsApril 9, 2013Robert PassikoffIn 2000 the average tenure of a CEO was 10 years. In 2008 it...
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Forget jcp -- JCPenney is back
Troubled chain dumps the last vestige of its disastrous makeover -- its "jcp" logoBy James R. Hood of ConsumerAffairsMay 1, 2013You've got to give JCPenney credit -- it isn't afraid to try new things....
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J.C. Penney ousts CEO, brings back his predecessor
New strategy successfully chased away old customers but didn't attract new onesBy James R. Hood of ConsumerAffairsApril 9, 2013Well, it seemed like a good idea at the time. J.C. Penney was a respected...
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Analysis: J.C. Penney finally cuts its losses
The brand had low customer engagement to start with now it's even worseBy Robert Passikoff of ConsumerAffairsApril 9, 2013Robert PassikoffIn 2000 the average tenure of a CEO was 10 years. In 2008 it...
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JC Penney sued on behalf of investors
But while investors may be unhappy, consumer complaints have died downBy Mark Huffman of ConsumerAffairsOctober 14, 2013A San Diego law firm has filed a class action suit against J.C. Penney, accusing...
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J.C. Penney: dead man walking?
Many of the retailer's old customers say "I told you so"By Mark Huffman of ConsumerAffairsMarch 1, 2013It came as something of a shock this week when J.C. Penney reported fourth quarter earnings that...
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Can Joe Fresh save J.C. Penney?
It's the struggling retailer's latest attempt to reinvent itselfBy James R. Hood of ConsumerAffairsMarch 15, 2013Can a popular Canadian named Joe Fresh save a tired old American named J. C. Penney?...
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